BBLUNT LAUNCHES ITS AT HOME HIGH SHINE CREME HAIR COLOUR ‘SALON SECRET’

India’s premier hair salon, today announced the launch of Salon Secret a new hair colour range with a special shine formula Shine the kicked off in grand at a hotel in the The Founder and Creative Director, Adhuna Bhabani together with Godrej Consumer Products Limited Kareena Head, & SAARC, Sunil Kataria and the Begum of Bollywood, style icon Kapoor Khan, unveiled BBLUNT’s High Shine creme at-home hair color, Salon Secret.

Pioneers of the brand, Adhuna Bhabani and Avan Contractor have worked closely with the best Product Development team at Godrej Consumer Products Limited- to launch this hair color range comprising of 7 most salon-requested shades, keeping in mind Indian hair texture, kin tone and weather. The product consists of a 3-part ground-breaking formula vls the regular 2-part which includes BBLUNT’s Salon Secret Shine Tonic. This revolutionary addition, when added to the creamy colorant and developer brings alive the vibrancy and rich sheen of the colour, nourishing each strand

Further talking about the lau Adhuna Bhabani, Founder and creative Director, BBLUNT said ndian hair is different. We can’t stress this enough. If there is one thing we understand and work best with, it’s Indian hair. While our plans for salon expansion are underway, we understand that today’s on-the-go lifestyle doesn’t allow for everyone to go to a BBLUNT salon especially for a color job. As hair and color experts, Salon Secrets is our attempt to really stretch our wings and take BBLUNT to every Indian with easy access to expert advice

BBlunt has launched its first-ever TVC to create a buzz about this product and have got on-board BBLUNT ha Bollywood diva Kareena Kapoor-Khan to showcase this product. The style icon epitomizes just the confidence and attitude that is synonymous with the brand

Excited to be part of this association, Kareena Kapoor-Khan said, “I am thrilled to be associated with BBLUNT, a brand that I’ve been a loyalist of for years. It is run by two hair experts in Adhuna and Avan that all of Bollywood trusts with their hair. They’re responsible for changing the face of hair Bollywood there is any brand that understands Indian hair better. consistent edginess and ability to stand out of the clutter appeals to me. This new product range is a revelation itself a professional product that’s got BBLUNT’s magic Shine Tonic that personally vouch for shiny hair at home. ”

With over 20 years experience styling Bollywood and working with Indian hai and a whole premium is BBLUNT’s way of reaching into every Indian household. Sunil Kataria, Business Head India and SAARC, Godrej Consumer Products Limited (GCPL) added, “GCPL has been a pioneer in the 3000cr hair colour category and over the years we have been constantly striving to give our consumers products of superior quality and efficacy. Creme is the fastest growing format at over 20%, BBLUNT Salon Secret is our entry into the mass-premium hair colour category. The BBLUNT Salon Secret is ammonia free, provides 100% grey coverage and nourishes hair along with providing a deep long lasting colour with spectacular shine. The product is available in 7 fabulous shades across all E-commerce websites, General Trade, Modern Trade and Premium Beauty outlets

Salon Secret is a first-of-its-kind, Indian hair-expert-developed, no ammonia formula that ensures 100% grey coverage whilst delivering long lasting color with spectacular shine

About the product: BBLUNT Salon Secret High Shine Creme hair colour, is a 3part formula v/s the regular 2-part formula which includes BBLUNTs Salon Secret-Shine Tonic The launch range of 7 of the most salon-requested shades developed keeping in mind Indian tone and weather.

Shades Available Coffee Natural Brown, Brown, wine Deep Burgundy, Honey Light Golden Brown, Black, Chocolate Dark Brown and Natural Black

It is a first of its kind, Indian hair-expert-developed no ammonia formula that ensures 100% grey coverage whilst delivering long lasting color with spectacular shine

Price: At price that makes space for itself in the category Rs 225 (introductory offer 199)